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21. Handbook of services marketing & management

by Swartz, Teresa A; Iacobucci, Dawn.

Material type: book Book; Format: print Publisher: Thousand Oaks : Sage Publications, c2000Other title: Handbook of services marketing and management.Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8 HAN] (1).

22. Keeping clients satisfied : make your service business more successful and profitable

by Bly, Robert W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N. J. : Prentice Hall, 1993Availability: Items available for loan: Dhaka University Library [658.812 BLK] (1).

23. Service management and marketing : managing the moments of truth in service competition

by Grönroos, Christian.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lexington, Mass. : Lexington Books, c1990Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.8 GRS] (1).

24. Service management : operations, strategy, and information technology

by Fitzsimmons, James A; Fitzsimmons, Mona J.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, 2006Online Access: Table of contents only Availability: Items available for loan: Dhaka University Library [658.8 FIS] (1).

25. The Transnationalization of service industries : an empirical analysis of the determinants of foreign direct investment by transnational service corporations

by -- United Nations. Transnational Corporations and Management Division

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : United Nations, 1993Availability: Items available for reference: Dhaka University Library [338 UNT] (1 ).

26. Transnational corporations, services and the Uruguay round

by -- United Nations Centre on Transnational Corporations

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : United Nations, 1990Availability: Items available for reference: Dhaka University Library [337 UNT] (1 ).

27. Service and the development process

by -- United Nations- conference on trade and development

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : United Nations, 1985Availability: Items available for reference: Dhaka University Library [352.132 UNS] (1 ).

28. International trade in services : an overview and blueprint for negotiations

by Feketekuty, Geza.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cambridge, Mass. : Ballinger Pub. Co., c1988Availability: Items available for reference: Dhaka University Library [658.848 FEK] (1 ).

29. Marketing plans for services : a complete guide / [electronic resource]

by McDonald, Malcolm; Payne, Adrian; Frow, Pennie.

Edition: Third edition.Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011Online Access: Wiley Online Library Availability: No items available

30. Service science : the foundations of service engineering and management / [electronic resource]

by Qiu, Robin G.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Hoboken, New Jersey : Wiley, 2014.Online Access: Wiley Online Library Availability: No items available

31. Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Dhaka University Library [658.8 ZES] (9).

32. Services marketing : concepts, strategies, & cases

by Hoffman, K. Douglas; Bateson, John E. G.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Cengage Learning, 2017Availability: Items available for loan: Dhaka University Library [658.8 HOS] (2).

33. Public private partnership (PPP) in service delivery at union and upazila level in Bangladesh / [MPhil Thesis]

by Nour, M. M. Ashaduzzaman.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Dhaka : University of Dhaka, 2021Availability: Items available for reference: Dhaka University Library [338.73 NOP] (1 ).

Last Updated on September 15, 2019
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