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261. Marketing theory : evolution and evaluation

by Sheth, Jagdish N; Gardner, David Morgan; Garrett, Dennis E.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, c1988Online Access: Publisher description | Table of Contents Availability: Items available for loan: Dhaka University Library [658.8001 SHM] (4).

262. Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : McGraw-Hill, 2011Availability: Items available for loan: Dhaka University Library [658.8 ZES] (5).

263. Marketing research : qualitative methods for the marketing professional

by Seymour, Daniel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago, Ill. : Probus Pub. Co., c1988Availability: Items available for loan: Dhaka University Library [658.8 SEM] (2).

264. Services marketing

by Woodruffe, Helen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Pitman, 1995Availability: Items available for loan: Dhaka University Library [658.8 WOS] (2).

265. Contemporary marketing

by Boone, Louis E; Kurtz, David L.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Ill.: Dryden Press, c1995Availability: Items available for loan: Dhaka University Library [658.8 BOC] (2).

266. Supply Chain Management for Competitive Advantage : concept and cases

by Rangaraj, Narayan; Raghuram, G; Srinivasan, Mandyam M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Tata McGraw Hill, c 2009Availability: Items available for loan: Dhaka University Library [658.7 RAS] (1).

267. Concepts of marketing management

by Seibert, Joseph C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Harper & Row, c1973Availability: Items available for loan: Dhaka University Library [658.8 SEC] (4).

268. Marketing management : knowledge and skills

by Peter, J. Paul; Donnelly, James H.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c2011Availability: Items available for loan: Dhaka University Library [658.8 PEM] (1).

269. Handbook of innovative marketing techniques

by Seltz, David D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reading, Mass. : Addison-Wesley, c1981Availability: Items available for loan: Dhaka University Library [658.8 SEH] (3).

270. Marketing management : knowledge and skills

by Peter, J. Paul; Donnelly, James H.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c1986Availability: Items available for loan: Dhaka University Library [658.8 PEM] (1).

271. Marketing : a contemporary introduction

by Peterson, Robin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Santa Barbara [Calif.] : Wiley, c1977Availability: Items available for loan: Dhaka University Library [658.8 PEM] (1).

272. Quantitative analysis for marketing management

by King, William Richard.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York: McGraw-Hill , c1967Availability: Items available for loan: Dhaka University Library [658.00182 KIQ] (3).

273. Basic marketing : a global-managerial approach

by Perreault, William D; McCarthy, E. Jerome.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: Dhaka University Library [658.8 PEB] (7).

274. Organizing corporate marketing

by Hopkins, David S; Bailey, Earl L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, N.Y. : Conference Board, c1984Availability: Items available for loan: Dhaka University Library [658.802 HOO] (5).

275. The marketing plan

by Hopkins, David S. -- Conference Board

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, N.Y. : Conference Board, c1981Availability: Items available for loan: Dhaka University Library [658.8 HOM] (5).

276. Research for marketing

by Baker, Michael J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Macmillan, 1991Availability: Items available for loan: Dhaka University Library [658.83 BAR] (5).

277. Case studies in marketing : the Indian context

by Srinivasan, R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Prentice-Hall of India, 2005Availability: Items available for loan: Dhaka University Library [658.8 SRC] (2).

278. Strategic marketing : a guide for developing sustainable competitive advantage

by Xavier, M. J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Response Books, c1999Availability: Items available for loan: Dhaka University Library [658.802 XAS] (6).

279. Marketing principles and market action

by Lynn, Robert Athan.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1969Availability: Items available for loan: Dhaka University Library [658.8 LYM] (7).

280. Quantitative analysis for marketing management

by King, William R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : McGraw Hill, 1967Availability: Items available for loan: Dhaka University Library [658.800182 KIQ] (3).

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