Platform or personality? [electronic resource] : the role of party leaders in elections /
by Bittner, Amanda.
Material type:
BookSeries: Comparative politics: Publisher: Oxford : Oxford University Press, 2011Description: 1 online resource.ISBN: 9780191725593 (ebook) :.Subject(s): Political leadership | Political campaigns | Comparative governmentOnline resources: Oxford scholarship online Summary: Campaign organizers and the media appear to agree that voters' perceptions of party leaders have an important impact in elections. This book examines voters' evaluations of party leaders in elections around the world and finds that leaders have an unmistakeable and consistent impact on voters' decisions at the ballot box.
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Campaign organizers and the media appear to agree that voters' perceptions of party leaders have an important impact in elections. This book examines voters' evaluations of party leaders in elections around the world and finds that leaders have an unmistakeable and consistent impact on voters' decisions at the ballot box.
Description based on online resource; title from PDF title page (viewed on May 11, 2011).
Includes bibliographical references and index.
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