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1. Key concepts in marketing [electronic resource]

by Blythe, Jim.

Source: SAGE Knowledge - A-Z ListSource: Credo Academic CoreMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Los Angeles, Calif. ; London : SAGE, 2009Other title: Marketing.Online Access: Full text available from Credo Academic Core | Full text available from SAGE Knowledge - A-Z List Availability: Items available for loan: Dhaka University Library [658.8 BLK] (1).

2. Business to business marketing management : a global perspective

by Zimmerman, Alan S; Blythe, Jim.

Edition: 3rd ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Routledge, 2017.Availability: Items available for loan: Dhaka University Library [658.804 ZIB] (2).

Last Updated on September 15, 2019
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