Marketing death [electronic resource] : culture and the making of a life insurance market in China /
by Chan, Cheris Shun-ching.
Material type:
BookPublisher: New York ; Oxford : Oxford University Press, 2012Description: 1 online resource. : ill.ISBN: 9780199951154 (ebook) :.Subject(s): Life insurance -- Social aspects -- ChinaOnline resources: Oxford scholarship online Summary: Drawing on rich ethnographic data, this book documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
No physical items for this record
Drawing on rich ethnographic data, this book documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
Description based on online resource; title from PDF title page (viewed on Apr. 26, 2012).
Includes bibliographical references.
There are no comments for this item.