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Bricks matter : the role of supply chains in building market-driven differentiation / [electronic resource]

by Cecere, Lora M; Chase, Charles W.
Material type: materialTypeLabelBookSeries: Wiley and SAS business series: Publisher: Hoboken, New Jersey : Wiley, 2012.Description: 1 online resource.ISBN: 9781119203384; 1119203384.Subject(s): Business logistics | BUSINESS & ECONOMICS -- Industrial Management | BUSINESS & ECONOMICS -- Management | BUSINESS & ECONOMICS -- Management Science | BUSINESS & ECONOMICS -- Organizational Behavior | Business logistics | Electronic books | Electronic booksOnline resources: Wiley Online Library
Contents:
Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
Summary: Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks>
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Includes index.

Includes bibliographical references and index.

Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.

Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks>

Description based on print version record and CIP data provided by publisher.

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Last Updated on September 15, 2019
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