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Marketing communications /

by Coulson-Thomas, Colin; Institute of Marketing.
Material type: materialTypeLabelBookPublisher: London : Heinemann, 1983Description: xii, 339 p. : ill. ; 24 cm.ISBN: 0434919306 (pbk.) :.Subject(s): Communication in marketing
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Published on behalf of the Institute of Marketing.

Includes index.

Bibliography: p. 335.

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