Marketing : a managerial approach /
by Cunningham, William Hughes; Cunningham, Isabella C. M.
Material type:
BookPublisher: Cincinnati : South-Western Pub. Co., c1981Description: ix, 662 p. : ill. (some col.) ; 24 cm.ISBN: 0538191007.Subject(s): Marketing | Marketing -- Management
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Includes bibliographical references and indexes.
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