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The future of excellence in public relations and communication management : challenges for the next generation /

by Grunig, James E; Grunig, Larissa A; Toth, Elizabeth L.
Material type: materialTypeLabelBookSeries: LEA's communication series. Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2007Description: xxvi, 629 p. : ill. ; 24 cm.ISBN: 0805855955 (alk. paper); 0805855963 (alk. paper); 9780805855951.Uniform titles: Excellence in public relations and communication management.Subject(s): Public relations | Communication in managementOnline resources: Publisher description | Table of contents only
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General Stacks 		Non Fiction 659.2 NAP (Browse shelf) Available 459491

Published on the occasion of the retirement of James E. Grunig and Larissa A. Grunig from university education and to present the advances made because of their IABC Excellence Study.

Includes bibliographical references and indexes.

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Last Updated on September 15, 2019
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