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Market research : a guide to planning, methodology & evaluation /

by Hague, Paul N.
Material type: materialTypeLabelBookPublisher: London ; Milford, CT : Kogan Page, 2002Edition: 3rd ed.Description: x, 278 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0749437308.Subject(s): Marketing researchOnline resources: Contributor biographical information | Publisher description
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Non Fiction 658.83 HAM (Browse shelf) 1 Available 470617

Includes bibliographical references (p. 253-266) and index.

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Last Updated on September 15, 2019
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