Private label strategy : how to meet the store brand challenge /
by Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M.
Material type:
BookPublisher: Boston, Mass. : Harvard Business School, c2007Description: xvii, 270 p. : ill. ; 23 cm.ISBN: 9781422101674; 1422101673.Subject(s): Branding (Marketing)Online resources: Table of contents only | Contributor biographical information | Publisher description | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.827 KUP (Browse shelf) | Available | 477897 |
Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?.
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