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1. Strategic marketing cases and applications

by Cravens, David W; Lamb, Charles W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.802 CRS] (3).

2. Strategic marketing management cases

by Cravens, David W; Lamb, Charles W; Crittenden, Victoria Lynn.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Dhaka University Library [658.802 CRS] (1).

3. Essentials of marketing

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl.

Edition: 5th ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: Ohio : Thomson, 2006Availability: Items available for loan: Dhaka University Library [658.8 LAE] (3).

4. Marketing

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl D.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Ohio : South-Western/Cengage Learning, c2013Availability: Items available for loan: Dhaka University Library [658.8 LAM] (5).

5. Essentials of marketing

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl D.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2012Availability: Items available for loan: Dhaka University Library [658.8 LAE] (3).

Last Updated on September 15, 2019
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