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1. Managing services : marketing, operations, and human resources

by Lovelock, Christopher H.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1992Availability: Items available for loan: Dhaka University Library [658.15 LOM] (1).

2. Marketing challenges : cases & exercises

by Lovelock, Christopher H; Weinberg, Charles B.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: Dhaka University Library [658.8 LOM] (1).

3. Services marketing : text, cases & readings

by Lovelock, Christopher H.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Pearson, 2011Availability: Items available for loan: Dhaka University Library [658.8 LOS] (2).

4. Services marketing : people, technology, strategy

by Lovelock, Christopher; Wirtz, Jochen.

Edition: 7th, globalMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson, 2011Availability: Items available for loan: Dhaka University Library [658.8 LOS] (2).

Last Updated on September 15, 2019
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