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1. Marketing plans for services : a complete guide / [electronic resource]

by McDonald, Malcolm; Payne, Adrian; Frow, Pennie.

Edition: Third edition.Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011Online Access: Wiley Online Library Availability: No items available

2. Strategic Customer Management : Integrating Relationship Marketing and CRM / [electronic resource]

by Payne, Adrian; Frow, Pennie.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Cambridge : Cambridge University Press, 2013.Online Access: Cambridge Books Online Availability: No items available

Last Updated on September 15, 2019
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