Principles of marketing /
by Randall, Geoffrey.
Material type:
BookSeries: Routledge series in the principles of management.Publisher: London ; New York : Routledge, 1993Description: vii, 249 p. : ill. ; 24 cm.ISBN: 0415072662.Subject(s): Marketing
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Includes bibliographical references (p. [237]-239) and index.
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