Managing imitation strategies : how later entrants seize markets from pioneers /
by Schnaars, Steven P.
Material type:
BookPublisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994Description: iv, 294 p. ; 25 cm.ISBN: 0029281059 :.Subject(s): Marketing | Technological innovations -- Economic aspects | EntrepreneurshipOnline resources: Contributor biographical information | Publisher description | Sample text | Table of contents only
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 SCM (Browse shelf) | Available | 401007 |
Includes bibliographical references (p. 257-279) and index.
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