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Branding demystified : plans to payoffs /

by Verma, Harsh.
Material type: materialTypeLabelBookPublisher: New Delhi : Thousand Oaks, Calif. ; Response Books, 2010Description: xiii, 247 p. : ill. ; 21 cm.ISBN: 9788132102342 (paper back).Subject(s): Branding (Marketing) -- Management | Communication in marketing
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Non Fiction 658.827 VEB (Browse shelf) Available 475315

Includes bibliographical references.

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Last Updated on September 15, 2019
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