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1. Dynamic marketing behavior : a functionalist theory of marketing

by Alderson, Wroe.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood : R.D. Irwin, 1965Availability: Items available for loan: Dhaka University Library [658.8 ALD] (1).

2. Theory in marketing : 2d. series

by Cox, Reavis; Shapiro, Stanley J; Alderson, Wroe.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill : Richard D. Irwin, 1964Availability: Items available for loan: Dhaka University Library [658.8 COT] (1).

Last Updated on September 15, 2019
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