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1. Marketing management : principles, analysis, and applications, vol 1

by Shapiro, Benson P; Dolan, Robert J; Quelch, John A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1985Availability: Items available for loan: Dhaka University Library [658.802 SHM] (1).

2. Sales program management : formulation and implementation

by Shapiro, Benson P.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1977Availability: Items available for loan: Dhaka University Library [658.812 SHS] (1).

Last Updated on September 15, 2019
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