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1. Promotional strategy : managing the marketing communications process

by Engel, James F; Warshaw, Martin R; Kinnear, Thomas C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 ENP] (2).

2. Promotional strategy : managing the marketing communications process

by Engel, James F; Warshaw, Martin R; Kinnear, Thomas C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 ENP] (3).

3. Introduction to marketing management : text and cases

by Rewoldt, Stewart H. (Stewart Henry); Scott, James D. (James Dacon); Warshaw, Martin R.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1981Availability: Items available for loan: Dhaka University Library [658.802 REI] (1).

Last Updated on September 15, 2019
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