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1.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane; Parameswaran, Ambi M. G; Jacob, Isaac.

Edition: 4th ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: Tamil Nadu : Pearson, 2015Availability: Items available for loan: Dhaka University Library [658.82 KES] (2).

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2.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 4th Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson, 2013Availability: Items available for loan: Dhaka University Library [658.82 KES] (2).

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Last Updated on September 15, 2019
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