Short Introduction to Strategic Management / [electronic resource]
by Andersen, Torben Juul [author.].
Material type:
BookSeries: Cambridge Short Introductions to Management.Publisher: Cambridge : Cambridge University Press, 2013.Description: 1 online resource (316 pages) : digital, PDF file(s).ISBN: 9781139381642 (ebook).Subject(s): Strategic planning | ManagementOnline resources: Cambridge Books Online Summary: The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
Title from publisher's bibliographic system (viewed on 09 Oct 2015).
The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
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