Seduction by contract : law, economics, and psychology in consumer markets / [electronic resource]
by Bar-Gill, Oren.
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BookPublisher: Oxford : Oxford University Press, 2012Description: 1 online resource : ill.ISBN: 9780191751660 (ebook) :.Subject(s): Consumer contracts | Marketing | Consumers -- AttitudesOnline resources: Oxford scholarship online Summary: 'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
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Includes bibliographical references and index.
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
Description based on online resource; title from PDF title page (viewed on Aug. 24, 2012).
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