Soft innovation : economics, product aesthetics, and the creative industries / [electronic resource]
by Stoneman, Paul.
Material type:
BookPublisher: Oxford : Oxford University Press, 2010Description: 1 online resource (xiv, 366 p.) : ill.ISBN: 9780191722257 (ebook) :.Subject(s): Cultural industries -- Technological innovations -- Management | Cultural industries -- Economic aspects | Organizational changeOnline resources: Oxford scholarship online Summary: Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising and architecture, which has been hitherto ignored in innovation studies.
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Includes bibliographical references and index.
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising and architecture, which has been hitherto ignored in innovation studies.
Description based on print version record.
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