000 | 01258cam a2200361 i 4500 | ||
---|---|---|---|
001 | 17816876 | ||
003 | BD-DhUL | ||
005 | 20160907100722.0 | ||
008 | 130718s2014 njua 001 0 eng | ||
010 | _a 2013028806 | ||
020 | _a9781118582862 (pbk.) | ||
040 |
_aDLC _beng _cDLC _erda _dDLC _dBD-DhUL |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.13 _b.A23 2014 |
082 | 0 | 0 |
_a658.8 _bAAS _223 |
084 |
_aBUS043000 _2bisacsh |
||
100 | 1 | _aAaker, David A. | |
245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker |
250 | _a10th ed. | ||
264 | 1 |
_aNew Jersey : _bWiley, _c2014 |
|
300 |
_aix, 326 p. : _bill. ; _c24 cm |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
365 |
_b147.95 _cUS$ |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 | _aStrategic planning. | |
776 | 0 | 8 |
_iOnline version: _aAaker, David A. _tStrategic market management _bTenth edition. _dHoboken, New Jersey : Wiley, [2014] _z9781118805213 _w(DLC) 2013029527 |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |
||
955 |
_brm07 2013-07-18 _irm07 2013-07-18 (telework) ONIX to Dewey _axn08 2014-01-24 1 copy rec'd., to CIP ver. |
||
999 |
_c104548 _d104548 |