000 | 02857cam a22003972u 4500 | ||
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001 | 5675379 | ||
003 | BD-DhUL | ||
005 | 20161002161732.0 | ||
007 | he u||024|||| | ||
008 | 080220s2004 xxu ||| b ||| | eng d | ||
020 | _a9780538438087 | ||
020 | _a0538438088 | ||
035 | _a5675379 | ||
037 |
_aED447338 _bERIC |
||
040 |
_aericd _beng _cericd _dMvI _dBD-DhUL |
||
082 |
_a381.142 _bKLE |
||
091 | _amfm | ||
100 | _aKleindl, Brad | ||
245 | 1 | 0 |
_aE-Commerce Marketing / _cBrad Kleindl and Jim Burrow. |
260 |
_aCincinnati, Ohio : South-Western ; London : _bThomson Learning; _c2004. |
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300 |
_a320 p. : _c26 cm. |
||
365 |
_aUS$ _b46.54 |
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520 | _aThis profile provides the curricular framework for Ohio Tech Prep programs in e-commerce marketing beginning in high school and continuing through the end of the associate degree. It includes a comprehensive set of e-commerce marketing competencies that reflect job opportunities and skills required for e-commerce marketing professionals today and in the future. Introductory materials include an occupational area definition; key to profile codes; and state competency profile matrix. Competencies are divided into 31 units. This information is provided for each competency: whether business, industry, and labor determine the competency to be essential or recommended; grade level(s) at which technical educators feel the competency should be introduced, reinforced, or proficient; the competency number and statement; and list of competency builders. Units are e-commerce basics; marketing and business basics; economic concepts and international business; information technology basics; computer applications; Internet; programming; networking; information security; graphic design basics; digital media design; Web page design; personalization; electronic payment systems; promotion; consumer behavior; branding; integrated business systems; supply chain management; pricing; product management; customer relationship management; market research; data mining; data warehousing; marketing management; business management and entrepreneurship; financial management functions; e-commerce/business law, ethics, and legal issues; writing and documentation for marketing; and digital marketplace design. (YLB) | ||
521 | 8 |
_aAdministrators. _bericd |
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521 | 8 |
_aPractitioners. _bericd |
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521 | 8 |
_aTeachers. _bericd |
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533 |
_aMicrofiche. _b[Washington D.C.]: _cERIC Clearinghouse _emicrofiches : positive. |
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650 | _aInternet marketing. | ||
653 | 1 | _aElectronic Commerce | |
653 | 0 |
_aData Mining _aData Warehousing _aOhio |
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655 | 7 |
_aGuides, Non-Classroom. _2ericd |
|
655 | 7 |
_aReference Materials, General. _2ericd |
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700 | _aBurrow, Jim | ||
856 | 4 | 1 | _uhttp://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED447338 |
942 |
_2ddc _cBK |
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999 |
_c106144 _d106144 |