000 02857cam a22003972u 4500
001 5675379
003 BD-DhUL
005 20161002161732.0
007 he u||024||||
008 080220s2004 xxu ||| b ||| | eng d
020 _a9780538438087
020 _a0538438088
035 _a5675379
037 _aED447338
_bERIC
040 _aericd
_beng
_cericd
_dMvI
_dBD-DhUL
082 _a381.142
_bKLE
091 _amfm
100 _aKleindl, Brad
245 1 0 _aE-Commerce Marketing /
_cBrad Kleindl and Jim Burrow.
260 _aCincinnati, Ohio : South-Western ; London :
_bThomson Learning;
_c2004.
300 _a320 p. :
_c26 cm.
365 _aUS$
_b46.54
520 _aThis profile provides the curricular framework for Ohio Tech Prep programs in e-commerce marketing beginning in high school and continuing through the end of the associate degree. It includes a comprehensive set of e-commerce marketing competencies that reflect job opportunities and skills required for e-commerce marketing professionals today and in the future. Introductory materials include an occupational area definition; key to profile codes; and state competency profile matrix. Competencies are divided into 31 units. This information is provided for each competency: whether business, industry, and labor determine the competency to be essential or recommended; grade level(s) at which technical educators feel the competency should be introduced, reinforced, or proficient; the competency number and statement; and list of competency builders. Units are e-commerce basics; marketing and business basics; economic concepts and international business; information technology basics; computer applications; Internet; programming; networking; information security; graphic design basics; digital media design; Web page design; personalization; electronic payment systems; promotion; consumer behavior; branding; integrated business systems; supply chain management; pricing; product management; customer relationship management; market research; data mining; data warehousing; marketing management; business management and entrepreneurship; financial management functions; e-commerce/business law, ethics, and legal issues; writing and documentation for marketing; and digital marketplace design. (YLB)
521 8 _aAdministrators.
_bericd
521 8 _aPractitioners.
_bericd
521 8 _aTeachers.
_bericd
533 _aMicrofiche.
_b[Washington D.C.]:
_cERIC Clearinghouse
_emicrofiches : positive.
650 _aInternet marketing.
653 1 _aElectronic Commerce
653 0 _aData Mining
_aData Warehousing
_aOhio
655 7 _aGuides, Non-Classroom.
_2ericd
655 7 _aReference Materials, General.
_2ericd
700 _aBurrow, Jim
856 4 1 _uhttp://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED447338
942 _2ddc
_cBK
999 _c106144
_d106144