| 000 | 00733nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20161017144816.0 | ||
| 008 | 161017s2017 xxua|||| |||b 001 0 eng | ||
| 020 | _a9781305077560 | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a302.23 _bALM |
||
| 100 | 1 | _aAlbarran, Alan B. | |
| 245 | 1 |
_aManagement of electronic and digital media / _cAlan B. Albarran |
|
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bCengage Learning, _c2017. |
||
| 300 |
_axxvi, 339 p. : _bill. (some col.) ; _c24 cm. |
||
| 365 |
_aUSD _b226.95 |
||
| 490 | 0 | _aThe Cengage series in communication arts. | |
| 504 | _aGlossary: p. 305-315. Includes bibliographical references and index. | ||
| 650 | 0 |
_aMass media _xManagement |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c110144 _d110144 |
||