000			02860cam a22003854a 4500
001			16617761
003			BD-DhUL
005			20161113134653.0
008			110121s2011 xxka b 001 0 eng
010			_a 2011001827
020			_a9781405198684 (hardback)
020			_a1405198680 (hardback)
020			_a9781405198691 (paperback)
020			_a1405198699 (paperback)
035			_a(OCoLC)ocn700042262
040			_cBD-DhUL _dBD-DhUL
042			_apcc
050	0	0	_aP96.A86 _bS55 2011
082			_a070.43 _bSIP
084			_aSOC052000 _2bisacsh
100	1		_aSilvia, Tony
245	1	0	_aPower performance : _bmultimedia storytelling for journalism and public relations / _cTony Silvia, Terry Anzur.
260			_aMalden, MA : _bWiley-Blackwell, _c2011.
300			_axiv, 276 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aForeword / by Lester Holt -- Introduction -- The Role of the Storyteller -- Reporting Stories Across Media -- Writing the Story for Print and the Web -- Video Storytelling on the Air and on the Web -- Presenting the Story On-Camera, On-Air, and On-line -- Practicing Public Relations in a Multimedia World -- Ethical Journalism in Multicultural Media -- Putting Your Skills to Work.
520			_a"With television news anchors becoming daily celebrity guests in our homes and traditional news media turning increasingly to multimedia enhancements, there is a growing need for journalists and public relations practitioners to develop essential presentation skills. This is the first book available for professionals and students interested primarily in transmitting news and information on-camera in multi-media formats, rather than working behind the scenes. Writing, reporting, and producing skills are examined specifically in terms of their application to effective communication with the viewing audience of both traditional and new media. A guide to storytelling skills for journalism and public relations in multiple media platforms, including print, broadcast, and the web, this book offers invaluable behind-the-scenes insights and profiles of leading multimedia journalists and public relations practitioners. Practical advice is offered on how to put presentation skills to work and the key ethical issues are addressed. This book will appeal to working professionals seeking to enhance their skills, students, citizen journalists and anyone interested in breaking in to on-camera journalism and public relations. "-- _cProvided by publisher.
650		0	_aMass media _xAuthorship.
650		0	_aBroadcast journalism.
650		0	_aReporters and reporting.
650		0	_aPublic relations _xAuthorship.
700	1		_aAnzur, Terry.
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781405198684.jpg
942			_2ddc _cBK
999			_c122513 _d122513