000 01586cam a22003254a 4500
001 15456036
003 BD-DhUL
005 20161205100413.0
008 080918s2010 mnua j b 001 0 eng
010 _a 2008040702
020 _a9781599203454 (hardcover)
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5829
_b.C66 2010
082 0 0 _a659.1
_222
100 1 _aConnolly, Sean,
_d1956-
245 1 0 _aAdvertisements /
_cby Sean Connolly.
260 _aMankato, Minn. :
_bSmart Apple Media,
_c200.
300 _a46 p. :
_bill. col. ill. ;
_c28 cm.
490 0 _aGetting the message
500 _aIncludes bibliographical references (p. 45) and index.
505 0 _aThe power of persuasion -- The language of advertising -- A campaign begins -- Releasing the message -- New and improved -- Blurred boundaries -- Targeting youth -- Going too far? -- Advertising watchdogs -- The final analysis -- The shape of the future.
520 _a"Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher.
650 0 _aAdvertising
_vJuvenile literature.
650 0 _aAdvertising and children
_xJuvenile literature.
650 0 _aYoung consumers
_xJuvenile literature.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0828/2008040702.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _ase30 2008-09-18
_ise30 2008-09-18
_aaa19 2008-09-18
_axe10 2010-10-28 1 copy rec'd., to CIP ver.
999 _c131040
_d131040