000			01128cam a2200289 a 4500
001			3800996
003			BD-DhUL
005			20161212163234.0
008			020308s2004 enka b 001 0 eng
015			_aGBA2-W8187
020			_a9780750652452 (pbk.)
020			_a0750652454 (pbk.)
040			_aBDS _beng _dANL _cBD-DhUL
042			_aukblsr _aanuc
050	0	0	_aTX911.3.M3 _bB39 2004
082	0	4	_a647.94 _222 _bBOH
100	1		_aBowie, David _d1947-2016.
245	1	0	_aHospitality marketing : _ban introduction / _cDavid Bowie and Francis Buttle.
250			_aNew ed.
260			_aOxford : _bButterworth-Heinemann, _c2004.
300			_a350 p. : _bill. ; _c25 cm.
504			_aIncludes bibliological references and index.
520	1		_a"Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages." -- Book Jacket.
650		0	_aHospitality industry _xMarketing.
700	1		_aButtle, Francis.
942			_2ddc _cBK
999			_c134685 _d134685