000 00947cam a22002774a 4500
001 14805951
003 BD-DhUL
005 20161212165047.0
008 070412s2008 njua b 001 0 eng
010 _a 2007015278
020 _a0135132711
020 _a9780131708273
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aTX911.3.M3
_bS553 2008
082 0 0 _a647.94068
_222
_bSHM
100 1 _aShoemaker, Stowe.
245 1 0 _aMarketing essentials in hospitality and tourism :
_bfoundations and practices /
_cStowe Shoemaker, Margaret Shaw.
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,
_cc2008.
300 _axxv, 611 p. :
_bcol. ill., col. maps ;
_c28 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aHospitality industry
_xMarketing.
650 0 _aTourism
_xMarketing.
700 1 _aShaw, Margaret,
_d1949-
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c134709
_d134709