| 000 | 00890cam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 18913931 | ||
| 003 | BD-DhUL | ||
| 005 | 20161212171150.0 | ||
| 008 | 151221s2017 mau 001 0 eng | ||
| 010 | _a 2015050364 | ||
| 020 | _a9780134151922 (alk. paper) | ||
| 020 | _a9780132453134 | ||
| 020 | _a0134151925 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dBD-DhUL |
||
| 042 | _apcc | ||
| 082 |
_a647.94 _bKOM |
||
| 100 | 1 |
_aKotler, Philip _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. |
| 250 | _a5th edition. | ||
| 260 |
_aBoston : _bPearson, _c2010. |
||
| 300 |
_axxii, 658 pages ; _c29 cm |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c134745 _d134745 |
||