000			03281cam a22003734a 4500
001			16530580
003			BD-DhUL
005			20161212191908.0
008			101103s2011 cau b 001 0 eng
010			_a 2010046965
020			_a9780470922224
020			_a0470922222
035			_a(OCoLC)ocn664666853
040			_cBD-DhUL _dBD-DhUL
042			_apcc
050	0	0	_aHD53 _b.L56 2011
082	0	0	_a650.1 _bLID
100	1		_aLinkner, Josh, _d1970-
245	1	0	_aDisciplined dreaming : _ba proven system to drive breakthrough creativity / _cJosh Linkner.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc2011.
300			_axi, 235 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
504			_aIncludes bibliographical references and index.
505	0		_aThe case for creativity -- Disciplined dreaming: your system for creativity -- Step one: ask -- Defining the creativity challenge -- Driving curiosity and awareness -- Step two: prepare -- Gaining the keys to a creative mind and culture -- Preparing your environment to promote creative passion -- Step three: discover -- Discovering the ways of creativity -- Step four: ignite -- Generating creative sparks -- Igniting the sparks of creativity: the eight most powerful techniques -- Step five: launch -- Brining your ideas to life: the launch.
520			_a"5-part process that will transform your organization-or your career-into a non-stop creativity juggernaut We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace. Turns the mystery of creativity into a simple-to-use process. Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace."-- _cProvided by publisher.
650		0	_aCreative ability in business.
650		0	_aSuccess in business.
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470922224.jpg
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy1106/2010046965-d.html
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/enhancements/fy1106/2010046965-t.html
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1106/2010046965-b.html
942			_2ddc _cBK
999			_c134906 _d134906