000 00800cam a2200265 a 4500
001 1979295
003 BD-DhUL
005 20161217190614.0
008 890320s1995 e a b 000 0 eng
010 _a 89003999
020 _a0333637232
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5415.127
_b.W45 1987b
082 _a658.802
_bMCM
100 1 _aMcdonald, Malcolm
245 1 0 _aMarket segmentation :
_ba step by step approach to creating profitable market segments /
_cMalcolm Mcdonald, Ian Dunbar
260 _aHoundmills ; London :
_bMacmillan,
_c1993.
300 _a xi, 271p. :
_bill. ;
_c23 cm.
365 _aUS$
_b30.50
500 _aIncludes index.
650 0 _aMarket segmentation.
700 1 _aDunbar, Ian
700 1 _aMarshall, Sir Colin
942 _2ddc
_cBK
999 _c136621
_d136621