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003 | BD-DhUL | ||
005 | 20161220154931.0 | ||
008 | 750424s1963 ilu 000 0 eng c | ||
010 | _a 63008451 | ||
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_a658.8 _bDIR |
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245 | 0 | 0 |
_aReadings in marketing / _cEdited by Charles J. Dirksen, Arthur Kroeger and Lawrence C. Lockley. |
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_aHomewood, Ill. : _bR.D. Irwin, _c1963 |
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300 |
_a597 p. ; _c23 cm. |
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650 | 0 | _aMarketing. | |
700 | 1 | _aDirksen, Charles J., | |
700 | 1 | _aKroeger, Arthur | |
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