000 00612cam a2200217 4500
001 2411554
003 BD-DhUL
005 20161220154931.0
008 750424s1963 ilu 000 0 eng c
010 _a 63008451
040 _aORL
_cORL
_dZCU
_dBD-DhUL
082 _a658.8
_bDIR
245 0 0 _aReadings in marketing /
_cEdited by Charles J. Dirksen, Arthur Kroeger and Lawrence C. Lockley.
260 _aHomewood, Ill. :
_bR.D. Irwin,
_c1963
300 _a597 p. ;
_c23 cm.
650 0 _aMarketing.
700 1 _aDirksen, Charles J.,
700 1 _aKroeger, Arthur
900 _aAUTH
942 _2ddc
_cBK
999 _c139002
_d139002