000 00969cam a2200313 i 4500
001 394375
003 BD-DhUL
005 20161221155447.0
008 800721s1980 ilua b 001 0 eng
010 _a 79089948
020 _a0256023484
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5415.135
_b.C7 1980
082 0 0 _a658.8
_2
_bCRM
100 1 _aCravens, David W.
245 1 0 _aMarketing decision making :
_bconcepts and strategy /
_cDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff.
250 _aRev. ed.
260 _aHomewood, Ill. :
_bR. D. Irwin,
_c1980.
300 _axv, 573 p. :
_bill. ;
_c25 cm.
365 _aS$
_b65.45
490 0 _aThe Irwin series in marketing
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xDecision making.
650 0 _aMarketing
_xManagement.
650 0 _aMarketing.
700 1 _aHills, Gerald E.,
_e
700 1 _aWoodruff, Robert B.,
_e
942 _2ddc
_cBK
999 _c140073
_d140073