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| 001 | 3635545 | ||
| 003 | BD-DhUL | ||
| 005 | 20161221160416.0 | ||
| 008 | 760527s1976 ilua b 001 0 eng | ||
| 010 | _a 75035090 | ||
| 020 | _a0256017999 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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_aHF5415.125 _b.C7 |
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_a658.8 _219 _bCRM |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aMarketing decision making : _bconcepts and strategy / _cDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff. |
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _c1976. |
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| 300 |
_axviii, 781 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aHills, Gerald E. _ejoint author. |
|
| 700 | 1 |
_aWoodruff, Robert B. _ejoint author. |
|
| 906 |
_a7 _bcbc _corignew _d2 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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_c140084 _d140084 |
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