000 | 00827cam a2200265 i 4500 | ||
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001 | 2217677 | ||
003 | BD-DhUL | ||
005 | 20161221160803.0 | ||
008 | 760527s1976 txua b 000 0 eng | ||
010 | _a 75039471 | ||
020 | _a0256016941 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
050 | 0 | 0 |
_aHF5415.13 _b.C65 |
082 | 0 | 0 |
_a658.8 _bCOM |
100 | 1 | _aConstantin, James A. | |
245 | 1 | 0 |
_aMarketing strategy and management / _cJames A. Constantin, Rodney E. Evans, Malcolm L. Morris. |
260 |
_aDallas : _bBusiness Publications, _c1976. |
||
300 |
_axxiii, 524 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 | _aMarketing. | |
700 | 1 |
_aEvans, Rodney E., _ejoint author. |
|
700 | 1 |
_aMorris, Malcolm L., _ejoint author. |
|
942 |
_2ddc _cBK |
||
999 |
_c140093 _d140093 |