000 00780cam a2200241 4500
001 3133012
003 BD-DhUL
005 20161221161706.0
008 721107s1973 nyua b 001 0 eng
010 _a 72011716
020 _a0070079226
_a0070079218 (pbk.)
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bBRM
100 1 _aBritt, Steuart Henderson,
_d1907-
_ecomp.
245 1 0 _aMarketing management and administrative action
_ccompiled by Steuart Henderson Britt and Harper W. Boyd, Jr.
250 _a3d ed.
260 _aNew York :
_bMcGraw-Hill,
_c1973.
300 _axiii, 693 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xManagement.
700 1 _aBoyd, Harper W.,
_ejoint comp.
942 _2ddc
_cBK
999 _c140110
_d140110