| 000 | 00959cam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 394375 | ||
| 003 | BD-DhUL | ||
| 005 | 20161221162543.0 | ||
| 008 | 800721s1980 ilua b 001 0 eng | ||
| 010 | _a 79089948 | ||
| 020 | _a0256023484 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 082 | 0 | 0 |
_a658.8 _219 _bCRM |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aMarketing decision making : _bconcepts and strategy / _cDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff. |
| 250 | _aRev. ed. | ||
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _c1980. |
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| 300 |
_axv, 573 p. : _bill. ; _c25 cm. |
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| 365 |
_aUSDd _b65.45 |
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| 490 | 0 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aHills, Gerald E., _ejoint author. |
|
| 700 | 1 |
_aWoodruff, Robert B., _ejoint author. |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c140127 _d140127 |
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