000 00665nam a22002297a 4500
003 BD-DhUL
005 20161221164716.0
008 161221s2006 ii a|||| |||| 001 0 eng
020 _a8120324501
040 _aBD-DhUL
_cBD-DhUL
082 _a658.8
_bCLI
100 1 _aClow, Kenneth E.
245 1 _aIntegrated advertising, promotion, & marketing communications /
_cKenneth E. Clow, Donald baack
250 _a2nd ed.
260 _aNew Delhi :
_bPrenticehall of India,
_c2006.
300 _a xxvii, 538p. :
_b ill. ;
_c28cm.
365 _aIRS
_b395.00
500 _aIncludes index.
650 _aMarketing.
700 1 _abaack, Donald
942 _2ddc
_cBK
999 _c140176
_d140176