000 | 00665nam a22002297a 4500 | ||
---|---|---|---|
003 | BD-DhUL | ||
005 | 20161221164716.0 | ||
008 | 161221s2006 ii a|||| |||| 001 0 eng | ||
020 | _a8120324501 | ||
040 |
_aBD-DhUL _cBD-DhUL |
||
082 |
_a658.8 _bCLI |
||
100 | 1 | _aClow, Kenneth E. | |
245 | 1 |
_aIntegrated advertising, promotion, & marketing communications / _cKenneth E. Clow, Donald baack |
|
250 | _a2nd ed. | ||
260 |
_aNew Delhi : _bPrenticehall of India, _c2006. |
||
300 |
_a xxvii, 538p. : _b ill. ; _c28cm. |
||
365 |
_aIRS _b395.00 |
||
500 | _aIncludes index. | ||
650 | _aMarketing. | ||
700 | 1 | _abaack, Donald | |
942 |
_2ddc _cBK |
||
999 |
_c140176 _d140176 |