000			01735cam a2200385 a 4500
001			14683409
003			BD-DhUL
005			20161221164718.0
008			061229s2007 enka b 001 0 eng
010			_a 2006052191
015			_aGBA6A2591 _2bnb
016	7		_a013619017 _2Uk
020			_a9781403986276 (pbk.)
020			_a1403986274 (pbk.)
035			_a(OCoLC)ocm78773439
040			_aDLC _cBD-DhUL _dYDX _dBTCTA _dBAKER _dYDXCP _dUKM _dNLGGC _dEUM _dDLC
050	0	0	_aHF5415.13 _b.B353 2007
082	0	0	_a658.8 _222 _bBAM
084			_a658.8 _2bcl
100	1		_aBaker, Michael John.
245	1	0	_aMarketing strategy and management / _cMichael J. Baker
250			_a4th ed.
260			_aBaskingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2007.
300			_axxviii, 577 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_a'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
650		0	_aMarketing _xManagement.
650		0	_aMarketing.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK
955			_apc15 2006-12-29 to SSCD _isc05 2007-01-04 _aaa05 2007-01-16 _axe05 2010-09-14 1 copy rec'd., to CIP ver.
999			_c140177 _d140177