000 00799cam a2200253 a 4500
001 411326
003 BD-DhUL
005 20161221173427.0
008 811203s1981 ohua b 001 0 eng
010 _a 80053818
020 _a0538191007
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5415
_b.C795
082 0 0 _a658.8
_219
_bCUM
100 1 _aCunningham, William Hughes.
245 1 0 _aMarketing :
_cWilliam H. Cunningham, Isabella C.M. Cunningham.
_ba managerial approach /
260 _aCincinnati :
_bSouth-Western Pub. Co.,
_cc1981.
300 _aix, 662 p. :
_bill. (some col.) ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
650 0 _aMarketing
_xManagement.
700 1 _aCunningham, Isabella C. M.
942 _2ddc
_cBK
999 _c140262
_d140262