000 | 00871cam a2200265 i 4500 | ||
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001 | 3635584 | ||
003 | BD-DhUL | ||
005 | 20161221173839.0 | ||
008 | 751014s1976 nyua b 001 0 eng | ||
010 | _a 75035760 | ||
020 | _a0471191302 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
082 | 0 | 0 |
_a658.8 _bDAM |
100 | 1 | _aDalrymple, Douglas J. | |
245 | 1 | 0 |
_aMarketing management : _btext and cases / _cDouglas J. Dalrymple and Leonard J. Parsons. |
260 |
_aNew York : _bWiley, _cc1976. |
||
300 |
_aix, 643 p. : _bill. ; _c25 cm. |
||
490 | 0 | _aWiley/Hamilton series in marketing | |
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
700 | 1 |
_aParsons, Leonard J., _ejoint author. |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2ddc _cBK |
||
999 |
_c140278 _d140278 |