000 00871cam a2200265 i 4500
001 3635584
003 BD-DhUL
005 20161221173839.0
008 751014s1976 nyua b 001 0 eng
010 _a 75035760
020 _a0471191302
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bDAM
100 1 _aDalrymple, Douglas J.
245 1 0 _aMarketing management :
_btext and cases /
_cDouglas J. Dalrymple and Leonard J. Parsons.
260 _aNew York :
_bWiley,
_cc1976.
300 _aix, 643 p. :
_bill. ;
_c25 cm.
490 0 _aWiley/Hamilton series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
650 0 _aMarketing
_xManagement
_vCase studies.
700 1 _aParsons, Leonard J.,
_ejoint author.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c140278
_d140278