000 00868cam a2200265 4500
001 3586575
003 BD-DhUL
005 20161221180127.0
008 700725s1965 njua b 001 0 eng
010 _a 65010330
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5415
_b.C55 1965
082 0 0 _a658.8
_bCOE
100 1 _aConverse, Paul Dulaney
_d1889-
245 1 0 _aElements of marketing /
_cPaul D. Converse, Harvey W. Huegy and Robert V. Mitchell.
250 _a7th ed.
260 _aEnglewood Cliffs, N.J.,
_bPrentice-Hall
_c1965.
300 _axv, 710 p. :
_billus. ;
_c24 cm.
504 _aBibliographical footnotes.
650 0 _aMarketing.
700 1 _aHuegy, Harvey W.
_q(Harvey Wilborn),
_d1903-
_ejoint author.
700 1 _aMitchell, Robert Victor,
_ejoint author.
906 _a7
_bcbc
_corignew
_du
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c140326
_d140326