| 000 | 01049cam a22003254a 4500 | ||
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| 001 | 12639500 | ||
| 003 | BD-DhUL | ||
| 005 | 20161221181012.0 | ||
| 008 | 020109s2003 mauab b 001 0 eng | ||
| 010 | _a 2002016549 | ||
| 020 | _a0072466650 (student : alk. paper) | ||
| 020 | _a0071151613 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2003 |
| 082 | 0 | 0 |
_a658.8 _221 _bCRS |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2003. |
||
| 300 |
_axviii, 843 p. : _bill., maps ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c140342 _d140342 |
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