000			02155cam a22003492 b4500
001			10913830
003			BD-DhUL
005			20161221182533.0
006			m d
007			cr n
008			041001e20011201xxk s|||||||| 2|eng|d
020			_a9781854182517
020			_a185418251X (Spiral) _cUSD 195.00 Retail Price (Stylus Publishing, LLC)
024	3		_a9781854182517
035			_a(WaSeSS)ssj0000079379
037			_b00996057
040			_aBIP US _dWaSeSS _cBD-DhUL
082			_a658.4056 _bTAD
100	1		_aTaylor, Simon _eAuthor
210	1	0	_aDefending Your Reputation
245	1	0	_aDefending Your Reputation : _bA Practical Guide to Crisis Communications / _cSimon Taylor.
260			_aLondon : _bThorogood _cDec. 2001 _aHerndon : _bStylus Publishing, LLC [Distributor]
300			_a115 p. ; _c28 cm.
440		0	_aThorogood Reports
506			_aLicense restrictions may limit access.
520	8		_aAnnotation _bIf there's only one rule, it is that those organizations that have planned and prepared always do better than those which have done nothing.You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation? Organizations, large and small, spend huge amounts of time and money on promoting their products, services and image. In today's world, a good name can be destroyed in a few hours.Simon Taylor, an expert in crisis management, explains the ways in which preparation and effective communication make all the difference in defending your reputation and placing it in the best possible position to recover. At a time when all organisations face public scrutiny to a far greater extent than ever before, this Report will help managers in all kinds of organizations, commercial, public and not for profit.
521			_aTrade _bThorogood
773		0	_tBusiness Source Complete
856	4	0	_uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio10913830 _zFull text available from Business Source Complete
910			_aBowker Global Books in Print record
942			_2ddc _cBK
999			_c140365 _d140365