000 | 00907cam a2200277 a 4500 | ||
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001 | 4207684 | ||
003 | BD-DhUL | ||
005 | 20161221184724.0 | ||
008 | 810714s1981 txua b 001 0 eng | ||
010 | _a 81065113 | ||
020 | _a0256024197 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
050 | 0 | 0 |
_aHF5415.13 _b.B448 1981 |
082 | 0 | 0 |
_a658.8 _219 _bBEC |
100 | 1 |
_aBernhardt, Kenneth L. _d1944- |
|
245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
250 | _aRev. ed. | ||
260 |
_aPlano, Tex. : _bBusiness Publications, _c1981. |
||
300 |
_axix, 732 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
700 | 1 |
_aKinnear, Thomas C. _d1943- |
|
906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
||
942 |
_2ddc _cBK |
||
999 |
_c140408 _d140408 |