000			01257pam a2200337 i 4500
001			359206
003			BD-DhUL
005			20161221190126.0
008			771219s1978 nyua b 101 0 eng
010			_a 77018878
020			_a047107179X
040			_aDLC _cBD-DhUL _dDLC
050	0	0	_aHF5415 _b.B424
082	0	0	_a658.8 _bBEH
245	0	0	_aBehavioral and management science in marketing / _cedited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.].
260			_aNew York : _bWiley, _cc1978.
300			_av, 273 p. : _bill. ; _c25 cm.
500			_a"A Ronald Press publication."
500			_aPapers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
504			_aIncludes bibliographies and index.
650		0	_aMarketing _xCongresses.
650		0	_aConsumers' preferences _xCongresses.
650		0	_aAdvertising _xCongresses.
650		0	_aNew products _xCongresses.
700	1		_aDavis, Harry L.
700	1		_aSilk, Alvin J.
700	1		_aCook, Victor J.
710	2		_aInstitute of Management Sciences. _bCollege on Marketing.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK
999			_c140421 _d140421