000 00702cam a2200241 i 4500
001 3652989
003 BD-DhUL
005 20161221190232.0
008 761013s1977 maua b 001 0 eng
010 _a 76039910
020 _a0205057152
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bENM
100 1 _aEnis, Ben M.
245 1 0 _aMarketing classics :
_ba selection of influential articles /
_cBen M. Enis, Keith K. Cox.
250 _a3d ed.
260 _aBoston :
_bAllyn and Bacon,
_cc1977.
300 _axvii, 461 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aCox, Keith Kohn.
942 _2ddc
_cBK
999 _c140424
_d140424